Thought it would be an interesting thing to share publicly (minus some confidential bits) a breakdown of a campaign I ran for a local business. Note* This actually happened a while back, and I made these notes at the time, which is why the language makes it sound very recent. Background: My client runs a …
From doing a lot of FB ads audits, I see what people are doing right/wrong, and time and again, it’s the getting the fundamentals wrong that hurts people, and one of the big culprits is the visuals.Switching up the photo/video is often one of the most effective things we do when working with new clients.
When you create a new Facebook ad - the first decision you make is an important one - choosing an objective.But what does choosing an objective actually do?I speak with a lot of business owners, and audit a lot of their FB ads accounts, and I get the feeling from these conversations - that this is a misunderstood area of FB ads.
You know who would've been decent at FB ads? Robin Hood.Now there was a man who knew the value of being able to aim.But targeting is one of the most often cocked-up areas when it comes to Facebook ads.
It's become a bit of a buzzword, but having a concrete client avatar in mind when trying to sell anything is soooo important.If you try to go broad with your messaging, it probably won't connect with anyone.And if you don't truly understand what's going on in your clients head, they won't trust that you can help them.So what we do is sketch out a customer avatar, and write our copy to that one 'person'.
She’s started screaming...Shit.“what took you so f***ing long?” My fiancé hisses at me as I run back into the dark room quickly and quietly (that is, in the way drunk people think they’re being quiet when stumbling home at 3am).
HOW TO BE MORE THAN THE SUM OF YOUR PARTS.You see it all the time, with sport and business being easy examples.A team has been floundering, underperforming, low on morale.Then in comes a new CEO or manager, and turns things around.
How to choose a marketer?Should you go cheap - should you go expensive - tough call right?A few years ago, I hurt my knee.I tried to fix it myself, looked online, went to the physio once or twice, and they said "okay it'sthis"and I went off and tried to fix it, watched YouTube videos, that sort of thing.
Hey. Jamie here. I want to show you the effect that the testing and tweaking has long-term, and the effect that reducing cost per lead has long-term. Because a lot of what I do, a lot of the stuff I talk about is local business, it tends to be really short campaigns.
So this is a quick little video taken from a talk I did about the most expensive mistake that I see people making when it comes to Facebook ads, and running Facebook ads for their business.And this is the thing, people don't take into account lifetime value of a client. The reason this is so huge is that without knowing this number and without knowing what you can then do with the number, which we'll get to later in the
Hey, Jamie here and so I got a couple of really specific Facebook Ad lessons today.Number one is rules can be broken. Number two is trust and have faith in Facebook's algorithm.So, I worked with a client about coming up to a year ago now and they ran the business. I won't say what type of business it was, but they ran a busine
Hey, Jamie here.If you run a local business, say, you've got a brick and mortar shop, an office, a showroom, a restaurant, a practice, or you offer a service to a specific location,then, you're gonna need to figure out how to get new clients and you're gonna need to figure out how advertise what you do. That means that you might fall into the trap that thousands before you have fallen into, as well.