Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads
I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …
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Burnt Toast
I. LOVE. Toast. I could quite happily live on toast alone for weeks (if it wasn’t for stupid myfitnesspal showing me that’s probably the reason I’ve had to go on a diet) But for like 20 days or so last year, our toaster kept burning it. It was really annoying. “Why didn’t you just turn …
Shouldn’t Have Hired Me
I made a mistake. A referral came in a while back. A Business owner who was looking to run some FB ads & had been told to speak to me by a mutual trusted friend. So it was a pretty smooth ‘sale’. But they shouldn’t have hired me. It’s not that I didn’t get them …
I Broke A Light
Story 1: A while back I broke a fiddly lightbulb and stabbed myself. Why? Because I’m not an electrician, and despite thinking it looked simple enough – apparently it wasn’t, and both it and me got broken. Story 2: A friend I spoke to that same week spent £200+ running ads for his business and …
How making 1 Change In Your FB Ads Can Get You Email Signups 379.4% Cheaper
About 10 years ago – I was actually pretty cool. I ran a small holiday business in the mountains, I travelled to places like the Algarve, Whistler and St Tropez to cook for fancy people, (I actually cooked for royalty), I had long hair, I was even a qualified ski instructor. In fact, my life …
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The 4 Reasons We Lose Clients
I just went back through our entire client history, it’s not something I see talked about much, but to me it’s interesting to share why clients drop off. These 4 Reasons are why we Lose 95% of our Clients • Reason 1 – “The ads worked, but were just a one-off” – The client wanted …
Accelerate
Paid advertising doesn’t fix a business, it just accelerates it. Lately I’ve been saying ‘no’ to a lot more business owners. I guess FB ads are in vogue right now, and if you see other people getting results that you’d love to get, then naturally you want a piece of that action. But adding paid …
Why You SHOULDN’T Be Running Facebook Ads
If you don’t fit the criteria, save yourself the time & effort. One of the books that’s had the biggest impact on me in the last 12 months is Michael Masterson’s ‘Ready Aim Fire’ It was recommended to me by Dan Meredith, and honestly, if Dan recommends a business book, I’m going to read it …
2150% – Disecting a successful ad campaign
Thought it would be an interesting thing to share publicly (minus some confidential bits) a breakdown of a campaign I ran for a local business. Note* This actually happened a while back, and I made these notes at the time, which is why the language makes it sound very recent. Background: My client runs a …
A quite important thing to get right to get attention for your ads…
From doing a lot of FB ads audits, I see what people are doing right/wrong, and time and again, it’s the getting the fundamentals wrong that hurts people, and one of the big culprits is the visuals.Switching up the photo/video is often one of the most effective things we do when working with new clients.
The 60% of Facebook ads you should ignore
When you create a new Facebook ad - the first decision you make is an important one - choosing an objective.But what does choosing an objective actually do?I speak with a lot of business owners, and audit a lot of their FB ads accounts, and I get the feeling from these conversations - that this is a misunderstood area of FB ads.