Where to focus

With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus?  In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out …

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How to stop overcomplicating your FB ads strategy

You don’t need to overcomplicate your FB ads to see results. A bare-bones funnel is all you need to generate revenue. You can always fine-tune later! Here are my tried-and-tested frameworks for the most common types of businesses. 95% of businesses overcomplicate their FB ads strategy. Sure, you can get great results with advanced funnels, …

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The Ugly Truth

Jamie here. There’s a worrying truth that a LOT of businesses don’t want to acknowledge. I used to run a ski holiday business (that’s not the thing they don’t acknowledge, that would be odd)… In reality it was me working as a private chef, but organising the whole shebang, and packaging it as something bigger …

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Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads

I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …

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