The Real Reason People Won’t Buy
Someone books a ‘consult call’ on your calendar. You follow your ‘script’ and ask about their current situation, their goals, their budget. The vibe is good, it feels like a great fit. But when you get to the part where you tell them your prices, the clouds begin to gather: “I’ll have to think about …
Where to focus
With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus? In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out …
How to stop overcomplicating your FB ads strategy
You don’t need to overcomplicate your FB ads to see results. A bare-bones funnel is all you need to generate revenue. You can always fine-tune later! Here are my tried-and-tested frameworks for the most common types of businesses. 95% of businesses overcomplicate their FB ads strategy. Sure, you can get great results with advanced funnels, …
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My Local Ads FB Ads System
It really is surprisingly simple to get great results for local service businesses. but as with everything in life, the devil is in the details. Basically, its 3 things – A great offer, A great Lead ad, and instant followup Step 1. – Research Get clear on your USP, your positioning, who your clients are. …
Choosing an image for your FB ads
Client: “Hi Jamie, yep, I took those photos for you, will send them now, excited to get these ads up :-)” Me: “cool, I’ll have a look through them and get back to you” Me (5 minutes later): [searching for stock photos because the ones the client sent were almost impressively bad] “ugh” It turns …
The Ugly Truth
Jamie here. There’s a worrying truth that a LOT of businesses don’t want to acknowledge. I used to run a ski holiday business (that’s not the thing they don’t acknowledge, that would be odd)… In reality it was me working as a private chef, but organising the whole shebang, and packaging it as something bigger …
How 90% less HUSTLE could give you better results
13-14 years ago – in early summer. I was cooking a 4-course meal for actual royalty. I was a private chef. Lady Venetia Wimborne was my client, Among the 8 or 9 guests that she had invited for tonight’s meal were various members of the aristocracy, and a man who I was later told was …
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Being Considerably More Than The Sum of Your Parts
HOW TO BE MORE THAN THE SUM OF YOUR PARTS. You see it all the time, with sports teams being easy examples. A team has been floundering, underperforming, low on morale. Then comes a new CEO or manager, and turns things around. Look at Apple when Steve Jobs came back, or Liverpool when Jurgen Klopp …
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That Boring Work Is Valuable
The word ‘audit’ doesn’t exactly excite. Telling people you’re an ‘Auditor’ probably isn’t getting you many swipes on Tinder But unsexy or not, an audit can be INCREDIBLY valuable. Here’s how a FB ads audit I did recently made a client £4290 from a single recommendation. They’re a professional services business, and rely heavily on …
Why I Didn’t Get Chosen For X Factor
I am not a good singer. I quite like singing, and when I’m alone, or just with Emma/the kids – I’ll happily sing my heart out, in fact one of the things I love doing with the kids is making up silly songs about them to try to get a laugh. But I’m not good …
Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads
I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …
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