The 80/20 method to making a customer Avatar that will help you to sell.

It's become a bit of a buzzword, but having a concrete client avatar in mind when trying to sell anything is soooo important.If you try to go broad with your messaging, it probably won't connect with anyone.And if you don't truly understand what's going on in your clients head, they won't trust that you can help them.So what we do is sketch out a customer avatar, and write our copy to that one 'person'.

What’s the real difference between hiring expensive/experience marketers VS someone cheap/new?

How to choose a marketer?Should you go cheap - should you go expensive - tough call right?A few years ago, I hurt my knee.I tried to fix it myself, looked online, went to the physio once or twice, and they said "okay it'sthis"and I went off and tried to fix it, watched YouTube videos, that sort of thing.

How to Compute the Lifetime Value of a Client

So this is a quick little video taken from a talk I did about the most expensive mistake that I see people making when it comes to Facebook ads, and running Facebook ads for their business.And this is the thing, people don't take into account lifetime value of a client. The reason this is so huge is that without knowing this number and without knowing what you can then do with the number, which we'll get to later in the

2 Lessons In Running Facebook Ads

Hey, Jamie here and so I got a couple of really specific Facebook Ad lessons today.Number one is rules can be broken. Number two is trust and have faith in Facebook's algorithm.So, I worked with a client about coming up to a year ago now and they ran the business. I won't say what type of business it was, but they ran a busine

The Copycat Trap in Business Marketing

Hey, Jamie here.If you run a local business, say, you've got a brick and mortar shop, an office, a showroom, a restaurant, a practice, or you offer a service to a specific location,then, you're gonna need to figure out how to get new clients and you're gonna need to figure out how advertise what you do. That means that you might fall into the trap that thousands before you have fallen into, as well.