My Local Ads FB Ads System
It really is surprisingly simple to get great results for local service businesses. but as with everything in life, the devil is in the details. Basically, its 3 things – A great offer, A great Lead ad, and instant followup Step 1. – Research Get clear on your USP, your positioning, who your clients are. […]
Choosing an image for your FB ads
Client: “Hi Jamie, yep, I took those photos for you, will send them now, excited to get these ads up :-)” Me: “cool, I’ll have a look through them and get back to you” Me (5 minutes later): [searching for stock photos because the ones the client sent were almost impressively bad] “ugh” It turns […]
The Ugly Truth
Jamie here. There’s a worrying truth that a LOT of businesses don’t want to acknowledge. I used to run a ski holiday business (that’s not the thing they don’t acknowledge, that would be odd)… In reality it was me working as a private chef, but organising the whole shebang, and packaging it as something bigger […]
How 90% less HUSTLE could give you better results
13-14 years ago – in early summer. I was cooking a 4-course meal for actual royalty. I was a private chef. Lady Venetia Wimborne was my client, Among the 8 or 9 guests that she had invited for tonight’s meal were various members of the aristocracy, and a man who I was later told was […]
Being Considerably More Than The Sum of Your Parts
HOW TO BE MORE THAN THE SUM OF YOUR PARTS. You see it all the time, with sports teams being easy examples. A team has been floundering, underperforming, low on morale. Then comes a new CEO or manager, and turns things around. Look at Apple when Steve Jobs came back, or Liverpool when Jurgen Klopp […]
That Boring Work Is Valuable
The word ‘audit’ doesn’t exactly excite. Telling people you’re an ‘Auditor’ probably isn’t getting you many swipes on Tinder But unsexy or not, an audit can be INCREDIBLY valuable. Here’s how a FB ads audit I did recently made a client £4290 from a single recommendation. They’re a professional services business, and rely heavily on […]
Which Would You Choose?
Why I Didn’t Get Chosen For X Factor
I am not a good singer. I quite like singing, and when I’m alone, or just with Emma/the kids – I’ll happily sing my heart out, in fact one of the things I love doing with the kids is making up silly songs about them to try to get a laugh. But I’m not good […]
Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads
I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – […]
Burnt Toast
I. LOVE. Toast. I could quite happily live on toast alone for weeks (if it wasn’t for stupid myfitnesspal showing me that’s probably the reason I’ve had to go on a diet) But for like 20 days or so last year, our toaster kept burning it. It was really annoying. “Why didn’t you just turn […]