The (obvious) secret to getting results.
About 15 years ago, I was working as a private chef, cooking dinner for royalty.
My client was a member of ‘the aristocracy’.
Her life revolved around hosting dinner parties for all her fancy friends, and I was living in her chateau for 6 weeks, cooking her meals for the summer.
She was lovely, but demanding.
Often requesting dishes that I had never even heard of, let alone cooked before.
It was pretty intimidating for early-20’s me.
So what would I do when she asked for some obscure 18th century French entrée?
Would I just wing it and hope for the best?
I took advantage of all the people who’d successfully cooked it before.
I’d find a recipe, and follow it.
But not just any recipe anywhere, I found one from a reputable chef who I knew was skilled.
Pretty obvious right?
If there’s a thing you want to do, and you haven’t done it before – you don’t expect great results if you just wing it.
Yet this is exactly what most small biz owners do when it comes to FB ads.
They know that other people use FB ads to bring in new clients, but instead of learning from these previous successes, they decide to wing it.
And obviously, they don’t get good results.
Stop winging it, start following recipes from good chefs.