Jamie Forrest

How to Stand Out in a Crowded Marketplace (especially locally)

Everyone says “we have great customer service”, “We care more”, “we’re great value”…  That’s great, but this won’t make a difference… because everyone says that. Show them how you are different! Here are 9 things you can do to genuinely stand out: Have an offer that’s radically different from your competition Think of a different …

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How to Write Ads that More/Some People Give A Shit About

If you try to write an advert for EVERYONE, it will likely be boring or irrelevant and therefore ignored.So instead, try writing for specific people, or groups of people. But demographic data and interests are not the only way to put people in groups. Eugene Schwartz talks about Awareness levels. Knowing these concepts will help …

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2 Approaches to FB Ads

I assume you’re trying to get more clients/sales?So with that in mind, there are two simple-enough options available for you. 1 – go straight for the sale You’ll need visuals that really capture attention. Photos of happy customers often get great reactions.Then you need a killer option – something good enough for people to stop …

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Recipes

The (obvious) secret to getting results. About 15 years ago, I was working as a private chef, cooking dinner for royalty. My client was a member of ‘the aristocracy’. Her life revolved around hosting dinner parties for all her fancy friends, and I was living in her chateau for 6 weeks, cooking her meals for …

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Where to focus

With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus?  In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out …

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