How to Stand Out in a Crowded Marketplace (especially locally)
Everyone says “we have great customer service”, “We care more”, “we’re great value”… That’s great, but this won’t make a difference… because everyone says that. Show them how you are different! Here are 9 things you can do to genuinely stand out: Have an offer that’s radically different from your competition Think of a different […]
How to Write Ads that More/Some People Give A Shit About
If you try to write an advert for EVERYONE, it will likely be boring or irrelevant and therefore ignored.So instead, try writing for specific people, or groups of people. But demographic data and interests are not the only way to put people in groups. Eugene Schwartz talks about Awareness levels. Knowing these concepts will help […]
2 Approaches to FB Ads
I assume you’re trying to get more clients/sales?So with that in mind, there are two simple-enough options available for you. 1 – go straight for the sale You’ll need visuals that really capture attention. Photos of happy customers often get great reactions.Then you need a killer option – something good enough for people to stop […]
Recipes
The (obvious) secret to getting results. About 15 years ago, I was working as a private chef, cooking dinner for royalty. My client was a member of ‘the aristocracy’. Her life revolved around hosting dinner parties for all her fancy friends, and I was living in her chateau for 6 weeks, cooking her meals for […]
The 7 Steps to Getting ‘Rockstar Guru’ Success with FB Ads
Write an advert about how amazing YOU are. Forget any kind of “specific offer” people are on Social Media to buy, they’ll jump on any chance. Use a picture of your team, or just you, or even better – your logo. Don’t overthink the FB ads platform, a £20 BOOSTED POST is the right choice […]
Audit Report – Visuals
Quite important if you want people to actually pay attention to your FB ads..I do a lot of FB ads audits. That means I get to see what is and isn’t working, and I can also spot patterns in terms of common mistakes made.Time and again, it’s getting the fundamentals wrong that hurts people, and […]
The Slow & Boring Way to Win With FB Ads
I audit a lot of FB ad accounts, which means I get to see what is and isn’t working, and I can also spot patterns in terms of common mistakes made. One of the least sexy bits of advertising is testing – but it’s also pretty much the sure-fire road to consistent improvement. One of […]
The Real Reason People Won’t Buy
Someone books a ‘consult call’ on your calendar. You follow your ‘script’ and ask about their current situation, their goals, their budget. The vibe is good, it feels like a great fit. But when you get to the part where you tell them your prices, the clouds begin to gather: “I’ll have to think about […]
Where to focus
With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus? In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out […]
How to stop overcomplicating your FB ads strategy
You don’t need to overcomplicate your FB ads to see results. A bare-bones funnel is all you need to generate revenue. You can always fine-tune later! Here are my tried-and-tested frameworks for the most common types of businesses. 95% of businesses overcomplicate their FB ads strategy. Sure, you can get great results with advanced funnels, […]