Jamie Forrest

Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads

I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …

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Burnt Toast

I. LOVE. Toast. I could quite happily live on toast alone for weeks (if it wasn’t for stupid myfitnesspal showing me that’s probably the reason I’ve had to go on a diet) But for like 20 days or so last year, our toaster kept burning it. It was really annoying. “Why didn’t you just turn …

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I Broke A Light

Story 1: A while back I broke a fiddly lightbulb and stabbed myself. Why?  Because I’m not an electrician, and despite thinking it looked simple enough – apparently it wasn’t, and both it and me got broken. Story 2: A friend I spoke to that same week spent £200+ running ads for his business and …

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Accelerate

Paid advertising doesn’t fix a business, it just accelerates it. Lately I’ve been saying ‘no’ to a lot more business owners. I guess FB ads are in vogue right now, and if you see other people getting results that you’d love to get, then naturally you want a piece of that action. But adding paid …

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