I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …
Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads Read More »
I. LOVE. Toast. I could quite happily live on toast alone for weeks (if it wasn’t for stupid myfitnesspal showing me that’s probably the reason I’ve had to go on a diet) But for like 20 days or so last year, our toaster kept burning it. It was really annoying. “Why didn’t you just turn …
I made a mistake. A referral came in a while back. A Business owner who was looking to run some FB ads & had been told to speak to me by a mutual trusted friend. So it was a pretty smooth ‘sale’. But they shouldn’t have hired me. It’s not that I didn’t get them …
Story 1: A while back I broke a fiddly lightbulb and stabbed myself. Why? Because I’m not an electrician, and despite thinking it looked simple enough – apparently it wasn’t, and both it and me got broken. Story 2: A friend I spoke to that same week spent £200+ running ads for his business and …
About 10 years ago – I was actually pretty cool. I ran a small holiday business in the mountains, I travelled to places like the Algarve, Whistler and St Tropez to cook for fancy people, (I actually cooked for royalty), I had long hair, I was even a qualified ski instructor. In fact, my life …
How making 1 Change In Your FB Ads Can Get You Email Signups 379.4% Cheaper Read More »
I just went back through our entire client history, it’s not something I see talked about much, but to me it’s interesting to share why clients drop off. These 4 Reasons are why we Lose 95% of our Clients • Reason 1 – “The ads worked, but were just a one-off” – The client wanted …
Paid advertising doesn’t fix a business, it just accelerates it. Lately I’ve been saying ‘no’ to a lot more business owners. I guess FB ads are in vogue right now, and if you see other people getting results that you’d love to get, then naturally you want a piece of that action. But adding paid …
If you don’t fit the criteria, save yourself the time & effort. One of the books that’s had the biggest impact on me in the last 12 months is Michael Masterson’s ‘Ready Aim Fire’ It was recommended to me by Dan Meredith, and honestly, if Dan recommends a business book, I’m going to read it …
Thought it would be an interesting thing to share publicly (minus some confidential bits) a breakdown of a campaign I ran for a local business. Note* This actually happened a while back, and I made these notes at the time, which is why the language makes it sound very recent. Background: My client runs a …
