2 Approaches to FB Ads
I assume you’re trying to get more clients/sales?So with that in mind, there are two simple-enough options available for you. 1 – go straight for the sale You’ll need visuals that really capture attention. Photos of happy customers often get great reactions.Then you need a killer option – something good enough for people to stop […]
The 7 Steps to Getting ‘Rockstar Guru’ Success with FB Ads
Write an advert about how amazing YOU are. Forget any kind of “specific offer” people are on Social Media to buy, they’ll jump on any chance. Use a picture of your team, or just you, or even better – your logo. Don’t overthink the FB ads platform, a £20 BOOSTED POST is the right choice […]
Audit Report – Visuals
Quite important if you want people to actually pay attention to your FB ads..I do a lot of FB ads audits. That means I get to see what is and isn’t working, and I can also spot patterns in terms of common mistakes made.Time and again, it’s getting the fundamentals wrong that hurts people, and […]
The Slow & Boring Way to Win With FB Ads
I audit a lot of FB ad accounts, which means I get to see what is and isn’t working, and I can also spot patterns in terms of common mistakes made. One of the least sexy bits of advertising is testing – but it’s also pretty much the sure-fire road to consistent improvement. One of […]
How to stop overcomplicating your FB ads strategy
You don’t need to overcomplicate your FB ads to see results. A bare-bones funnel is all you need to generate revenue. You can always fine-tune later! Here are my tried-and-tested frameworks for the most common types of businesses. 95% of businesses overcomplicate their FB ads strategy. Sure, you can get great results with advanced funnels, […]
My Local Ads FB Ads System
It really is surprisingly simple to get great results for local service businesses. but as with everything in life, the devil is in the details. Basically, its 3 things – A great offer, A great Lead ad, and instant followup Step 1. – Research Get clear on your USP, your positioning, who your clients are. […]
Choosing an image for your FB ads
Client: “Hi Jamie, yep, I took those photos for you, will send them now, excited to get these ads up :-)” Me: “cool, I’ll have a look through them and get back to you” Me (5 minutes later): [searching for stock photos because the ones the client sent were almost impressively bad] “ugh” It turns […]
That Boring Work Is Valuable
The word ‘audit’ doesn’t exactly excite. Telling people you’re an ‘Auditor’ probably isn’t getting you many swipes on Tinder But unsexy or not, an audit can be INCREDIBLY valuable. Here’s how a FB ads audit I did recently made a client £4290 from a single recommendation. They’re a professional services business, and rely heavily on […]
Why I Didn’t Get Chosen For X Factor
I am not a good singer. I quite like singing, and when I’m alone, or just with Emma/the kids – I’ll happily sing my heart out, in fact one of the things I love doing with the kids is making up silly songs about them to try to get a laugh. But I’m not good […]
Burnt Toast
I. LOVE. Toast. I could quite happily live on toast alone for weeks (if it wasn’t for stupid myfitnesspal showing me that’s probably the reason I’ve had to go on a diet) But for like 20 days or so last year, our toaster kept burning it. It was really annoying. “Why didn’t you just turn […]