Which of the following headlines would be more likely to make you click?
A) Get 20+ more leads every month.
B} Cut business stress overnight with 20+ new leads coming to you every month so you can just get back to delivering a killer service.
Which one would you choose?
Maybe it doesn’t relate to you, maybe you’d re-write it, but I expect you’d choose B.
How we present what we do is one of the biggest factors of successful advertising, and successful marketing as a whole.
Why is B better?
Well A is better than most offer, at least it’s specific.
But B also attached emotion and connects the offer to an outcome.
Try it with your offer:
- What do you do?
- Make it more specific
- Add emotion
- Add an outcome
The ability to take that great offer, tell a story that enhances it, add in a compelling visual, put it in front of the right people, and then keep testing to improve the results…
That’s pretty much the recipe I follow to profitable FB ads campaigns for my clients.
So get started making better offers.