How to Stand Out in a Crowded Marketplace (especially locally)
Everyone says “we have great customer service”, “We care more”, “we’re great value”… That’s great, but this won’t make a difference… because everyone says that. Show them how you are different! Here are 9 things you can do to genuinely stand out: Have an offer that’s radically different from your competition Think of a different […]
How to Write Ads that More/Some People Give A Shit About
If you try to write an advert for EVERYONE, it will likely be boring or irrelevant and therefore ignored.So instead, try writing for specific people, or groups of people. But demographic data and interests are not the only way to put people in groups. Eugene Schwartz talks about Awareness levels. Knowing these concepts will help […]
The Real Reason People Won’t Buy
Someone books a ‘consult call’ on your calendar. You follow your ‘script’ and ask about their current situation, their goals, their budget. The vibe is good, it feels like a great fit. But when you get to the part where you tell them your prices, the clouds begin to gather: “I’ll have to think about […]
Where to focus
With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus? In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out […]
How 90% less HUSTLE could give you better results
13-14 years ago – in early summer. I was cooking a 4-course meal for actual royalty. I was a private chef. Lady Venetia Wimborne was my client, Among the 8 or 9 guests that she had invited for tonight’s meal were various members of the aristocracy, and a man who I was later told was […]
Being Considerably More Than The Sum of Your Parts
HOW TO BE MORE THAN THE SUM OF YOUR PARTS. You see it all the time, with sports teams being easy examples. A team has been floundering, underperforming, low on morale. Then comes a new CEO or manager, and turns things around. Look at Apple when Steve Jobs came back, or Liverpool when Jurgen Klopp […]
Which Would You Choose?
Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads
I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – […]
The Real Secret of Profitable FB Ads Campaigns
Accelerate
Paid advertising doesn’t fix a business, it just accelerates it. Lately I’ve been saying ‘no’ to a lot more business owners. I guess FB ads are in vogue right now, and if you see other people getting results that you’d love to get, then naturally you want a piece of that action. But adding paid […]