There is a trend I see growing.
People want to be on every platform possible these days… but Why?
I get it, when you’re starting off, trying to grow your business- you want to take every opportunity you can. You hear everyone talking about HUSTLE, and there are a couple of things that can be going through your head:
- You’re thinking “I don’t want to miss out on an opportunity by not being everywhere”
- You’re actually a bit scared- scared to commit, scared to go ‘all in’, and make a decision that might be wrong, so you hedge your bets and decide not to double down on one decision.
But here’s the thing.
As much as most ‘marketers’ would like you to believe – not every business is a good fit for every tool/ traffic source/ platform.
And actually, if you’re trying to be on every platform, then you’re just not going to be able to give any of them your full attention and effort.
And you know what DOESN’T WORK?
Half-assed social media.
- Posting the same one image/message/video across all platforms.
- Not learning the language and etiquette for that platform.
- Not responding to comments when you actually do get them.
- Images that don’t fit properly.
- Just sticking up a link to a blog post with no explanation.
It’s horrible, and the message it gives out to the customer is clear – “We don’t care about our relationship with you”
Even if that’s not true, its how it comes across.
So how do you choose?
If you sell cupcakes – LinkedIn probably isn’t for you.
If you are a funeral director – I doubt Snapchat will bring you much business right now.
If your service isn’t visual at all, Instagram won’t be the one for you.
Facebook… well Facebook is pretty much for everyone.
The key tenet is that you need to be where your audience is, that’s it.
Who is your ideal customer – what to they give a shit about, and where do they hang out? Go there and join in the conversation.