local business

How to Compute the Lifetime Value of a Client

So this is a quick little video taken from a talk I did about the most expensive mistake that I see people making when it comes to Facebook ads, and running Facebook ads for their business.And this is the thing, people don’t take into account lifetime value of a client. The reason this is so huge is that without knowing this number and without knowing what you can then do with the number, which we’ll get to later in the

The Copycat Trap in Business Marketing

Hey, Jamie here.If you run a local business, say, you’ve got a brick and mortar shop, an office, a showroom, a restaurant, a practice, or you offer a service to a specific location,then, you’re gonna need to figure out how to get new clients and you’re gonna need to figure out how advertise what you do. That means that you might fall into the trap that thousands before you have fallen into, as well.