The 80/20 method to making a customer Avatar that will help you to sell.
It’s become a bit of a buzzword, but having a concrete client avatar in mind when trying to sell anything is soooo important.If you try to go broad with your messaging, it probably won’t connect with anyone.And if you don’t truly understand what’s going on in your clients head, they won’t trust that you can help them.So what we do is sketch out a customer avatar, and write our copy to that one ‘person’.
The 10 + 4 System. or “How To Make An Irresistible Offer”
With Facebook ads or with any advertising at all, a great offer is often the difference between success and failure, and it’s pretty much the most important thing.
So how do we come up with Great Offers?