leader

The 80/20 method to making a customer Avatar that will help you to sell.

It’s become a bit of a buzzword, but having a concrete client avatar in mind when trying to sell anything is soooo important.If you try to go broad with your messaging, it probably won’t connect with anyone.And if you don’t truly understand what’s going on in your clients head, they won’t trust that you can help them.So what we do is sketch out a customer avatar, and write our copy to that one ‘person’.

How to Compute the Lifetime Value of a Client

So this is a quick little video taken from a talk I did about the most expensive mistake that I see people making when it comes to Facebook ads, and running Facebook ads for their business.And this is the thing, people don’t take into account lifetime value of a client. The reason this is so huge is that without knowing this number and without knowing what you can then do with the number, which we’ll get to later in the

2 Lessons In Running Facebook Ads

Hey, Jamie here and so I got a couple of really specific Facebook Ad lessons today.Number one is rules can be broken. Number two is trust and have faith in Facebook’s algorithm.So, I worked with a client about coming up to a year ago now and they ran the business. I won’t say what type of business it was, but they ran a busine