Hey, Jamie here. This is the 10+4 System, or how to make an irresistible offer.So, what’s the power of a good offer?In 1973, George Lucas proposed the idea of Star Wars to 20th Century Fox. They loved it. They said yes, and that they would pay him $500,000.He made a counteroffer. He said, actually, just pay me $150,000, but I’ll get the right to Star Wars, any sequels or prequels, any merchandise.