Case Study - So Smart

Fixing cost first, then volume.

SoSmart Money are specialists when it comes to mortgage and insurance advice, based in Chester, England.

The Starting point

When they reached out to me in April 2020, they were spending around £7k per month, and bringing in leads at around £55 per lead – which was too expensive to be profitable.


The Plan


The Progress


The Results



From Holly 

We brought Jamie on board to scale our existing Facebook ad spend and for his knowledge of campaign structure and optimising budgets. Jamie has been able to reduce our costs and has worked closely with the marketing team to understand our business needs and branding, whilst successfully scaling lead volume. We will be continuing to work with Jamie on other projects in the future.


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