Strategy & Setup

Let me set you up for success

You want to know the number 1 mistake most businesses make with Facebook ads?

They don’t have a solid strategy.

Boosting a post every week isn’t a strategy.

Scaling up the number of signups you get for your course isn’t a strategy.

It comes down to understanding the bigger picture, where does lead generation fit into the rest of your business? Who are your clients? How will you be following up with Leads? What is a lead worth to you?

Read a recent blog post I wrote about Digital Strategy here

Here’s an easy and quick way to throw money away – Setup your ad campaigns wrong.

The setup isn’t glamorous, but it is important.

​Make a mistake here and it could cost ££££’s in wastage.

We plan everything out, and methodically go through each step, making sure that everythign is as it should be, and then test it to be certain.

This can also include 3rd party integrations such as Zapier, getting your systems to play nicely together.

Copywriting can often feel like, a bit of a dark art in terms of the value of it. A lot of the time it is perceived just as a nice-to-have, but let me tell you something:

Persuasive. Copy. Is. Everything.

A great copywriter will persuade the reader to take action, and getting your prospects to do something is the entire purpose of advertising.

We will allay fears, mention features, highlight benefits, mix in social proof, tell stories and subtly convince your ideal customer that they need you.​

Sometimes this means starting from scratch. Sometimes we will use your existing content. Sometimes we will take a piece of yours and tweak it.

But one thing’s for sure – without strong copy, you’re not selling anything.

Case Study - how quick can this work?

Seral was a client of mine in 2017 – he had a nasty situation thrust upon him at the start of the year.
For the past few years, he’d had a nice comfortable set-up and things were going well.

As a self-employed personal trainer, he had found a good work/life balance and was ticking along nicely.
But when the gym he worked from changed hands, his 2 main sources of new clients (getting referred clients by the gym itself & helping people out on the gym floor)  stopped almost overnight.
He went from doing fine “if a little stagnant”, to struggling and uncertain crazily quickly.
He tried harder to get clients from the gym floor, but as the gym got less busy, it became tough.
He tried reaching out to his own network, but nobody was much help.
He tried sending out flyers, and putting up posters in local shops, but didn’t get a single response.
He even tried Facebook ads himself, but didn’t know what he was doing and ended up wasting a couple of hundred Pounds with nothing to show for it.
That’s when he reached out to me
Here’s Seral speaking after I set him up a campaign (it had been running for just 2 weeks).

Our Honest Service Promise

In advertising, nothing is certain, so there is no one-size-fits all guarantee.
But we do charge a serious chunk of money, often the biggest single monthly expense in your business.
(That’s how important getting a consistent stream of new clients/sales is.)
And I appreciate that, I know how much of a big decision it is.
So, what what we do is work out our goals and targets together.
A bespoke number based on YOUR business, YOUR numbers, YOUR conversion rates.
We’ll work out how many leads/sales/signups you need to make sure of a positive ROI.
Then we promise to put as much effort into hitting that (or beating it) as needed, with transparency at the forefront, so that you feel in the loop at all times.
One of the great things about Facebook ads from a business owner’s POV is that there’s nowhere to hide – all the numbers, all the conversions – they’re right there in-front of you.
We typically start with a period of testing*, which allows us to remove certain variables that are hurting your ROI, and this period will allow us to validate those targets and discuss them honestly and from a point of knowledge not guesswork or bravado.
[*The only time we wouldn’t do this is if you already have established high-performing ads, and we are just looking to take over the management and do long-term gradual tweaking, rather than any kind of overhaul.]
But honestly, I’m not taking you on as a client if there’s even a small chance that the whole thing will implode.
So there you go – YES we promise to give all we’ve got to hit your goals, YES we build targets based in reality, NO we do not have a guarantee.


But I hope you think that’s fair.

How would it work for you?

Book in a call at a time that fits you and we'll discuss exactly how a Lead Gen Machine would work for your business.