Lead Gen Machine
Get more Leads or Signups with a multi-tiered campaign.
You want to know the number 1 mistake most businesses make with Facebook ads?
They don’t have a solid strategy.
Boosting a post every week isn’t a strategy.
Scaling up the number of signups you get for your course isn’t a strategy.
It comes down to understanding the bigger picture, where does lead generation fit into the rest of your business? Who are your clients? How will you be following up with Leads? What is a lead worth to you?
Read a recent blog post I wrote about Digital Strategy here
Here’s an easy and quick way to throw money away – Setup your ad campaigns wrong.
The setup isn’t glamorous, but it is important.
Make a mistake here and it could cost ££££’s in wastage.
We plan everything out, and methodically go through each step, making sure that everythign is as it should be, and then test it to be certain.
This can also include 3rd party integrations such as Zapier, getting your systems to play nicely together.
Copywriting can often feel like, a bit of a dark art in terms of the value of it. A lot of the time it is perceived just as a nice-to-have, but let me tell you something:
Persuasive. Copy. Is. Everything.
A great copywriter will persuade the reader to take action, and getting your prospects to do something is the entire purpose of advertising.
We will allay fears, mention features, highlight benefits, mix in social proof, tell stories and subtly convince your ideal customer that they need you.
Sometimes this means starting from scratch. Sometimes we will use your existing content. Sometimes we will take a piece of yours and tweak it.
But one thing’s for sure – without strong copy, you’re not selling anything.
Some campaigns need landing pages built.
Others might rely on messenger ads, or lead forms, or your existing website pages.
When needed, we will build high-converting landing pages that sing the right songs to get your potential clients dancing the right dance.
We can work with your existing landing page software, or use our own accounts.
Now we get to the juicy stuff.
This is where you truly see the benefit of working with someone skilled.
Being able to analyse and interpret the data (marketing is becoming more and more a numbers game), and act accordingly is one of the skills that takes the longest to develop, and can’t really be shortcut.
We have spent ££££’s learning from the best in the world, and built up years of experience knowing when to scale, when to kill an ad, when to give it some time, and when the whole strategy is off and needs re-thinking.
Getting you a solid ROI isn’t enough, we also want you to have the peace of mind that comes from knowing exactly where your money is going.
We don’t leave you in the dark, but instead give you regular updates.
Breaking down the data in plain English, explaining what we’ve been doing, what the results are, and what we plan on doing next.
Weekly reports are standard, and we can get on regular calls to update you if that’s how you want to do it.
Case Study - how quick can this work?
Seral was a client of mine in 2017 – he had a nasty situation thrust upon him at the start of the year.
For the past few years, he’d had a nice comfortable set-up and things were going well.
As a self-employed personal trainer, he had found a good work/life balance and was ticking along nicely.
But when the gym he worked from changed hands, his 2 main sources of new clients (getting referred clients by the gym itself & helping people out on the gym floor) stopped almost overnight.
He went from doing fine “if a little stagnant”, to struggling and uncertain crazily quickly.
He tried harder to get clients from the gym floor, but as the gym got less busy, it became tough.
He tried reaching out to his own network, but nobody was much help.
He tried sending out flyers, and putting up posters in local shops, but didn’t get a single response.
He even tried Facebook ads himself, but didn’t know what he was doing and ended up wasting a couple of hundred Pounds with nothing to show for it.
That’s when he reached out to me
Here’s Seral speaking after we’d been running ads for just 2 weeks.
As you might have guessed, Seral didn’t stay a client of mine for very long, because… well, after a few campaigns, he didn’t have room to take on any more clients.
Our Honest Service Promise