Know you should be getting
better results from your ads?

A Facebook ads Audit is for companies who are using FB ads to get new clients, but know they could be getting better results.

We will tell you what you're doing well, what you're not doing well, and then give you a clear plan of action for improving things.

The 9 Elements of a Facebook Ads Audit

Here’s what the audit covers, and why.

Structure

Is your account setup properly? A clear and easy to understand protocol will allow you to track and edit the things you need to efficiently and without confusion.

Avatar

Is there a clearly defined picture of the people you are speaking to? Putting out broad/vague/wrong messages that don’t resonate will stop people from taking action.

Targeting

How focused is your targeting? Is it too narrow/ too broad? Are you wasting money on people/placements that aren’t converting?

Messaging/Offer

Are you using direct response marketing techniques so that you can measure and maximise your results? A clear and compelling message is the surest route to getting signups/sales.

Visuals

Are your photo’s/video doing their job? Are they setup properly? Are you using too much text? knowing which visuals work best allows you to get cheaper clicks.

Landing pages

Where is your traffic going? Is there a clear focus and high levels of congruency from the advert? Spending money to send people to a dead end is a very easy (and common) way to lose money.

Advert metrics

By looking at CPM (cost per 1000 views), CTR (click through rate), CPC (cost per click) and more, we are able to see where your ads are succeeding, and where they are falling down.

Testing

What tests are you running to make sure that your results improve over time? What tests should you be running? Without testing, your results will not improve over time.

Strategy

Is your overall strategy based on sound principles? Is it likely to work? Are you setting yourself up for long-term success? Lack of clear/solid strategy is a huge issue that needs to be resolved.

brett

I've been in direct response marketing for 10+ years.
Jamie helped audit our facebook account funnel strategy, structure, objectives, targeting, placements, testing, copy, visuals, landing pages, and more.
Extremely useful information that we implemented right away.

Highly recommend.

Brett Paletz

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Founder, Earth's Cure (Ecommerce store)

To get an idea of the power of an audit, here are some results from a client who initially hired me just for a one-off audit.

Along with Google Ads, the business relies heavily on FB ads, and they spend £1000’s a month on ads.
They had a campaign that had brought in over 1700 leads in 18-ish months at .a cost of just under £7 per lead (a Cost Per Lead which they were perfectly happy with).
Using the suggestions from the audit, they went in, tweaked some settings, set up some tests and left the campaign to run.
9 months later, I was back working with again, and had a chance to see how ‘my’ ads had done.
See the image below for the results, the ones with JPWF are ‘mine

(click the image to see it bigger)

They brought in 1438 leads at a cost of £4.44 per lead.
That doesn’t seem like a huge difference at first, but at this scale, it means that my ads have made them £4290 more profit.
That’s free money.
And that’s just one campaign out of the 5+ they run long-term.
And that’s with just one set of changes set-up 9 months ago rather than being routinely monitored and tweaked.
So you can see how even profitable campaigns are often leaving money on the Whats the next step?

You have two options

PRINT AUDIT

£ 190 £ 60*
  • A multi-page PDF document
  • Deep diving into the 9 areas described above.
  • Pointing out areas that need improvement.
  • And detailing exactly how I would fix them.
  • PLUS 20 minute follow up call to answer any questions.

For people who value truth over flattery and want to know exactly where they're losing money & missing opportunities, plus how to fix it.

PRINT AUDIT + live walkthrough

£ 250 £ 120*
  • A multi-page PDF document
  • Deep diving into the 9 areas described above.
  • Pointing out areas that need improvement.
  • And detailing exactly how I would fix them.
  • Plus, we get on a 45-60 minute video-call, going through each point together, whilst looking at your ads account.
  • So you can see exactly what I'm talking about as we look at it.

For those who want the truth, want a plan to fix things, and who like to digest information visually.

Which option should I choose?

* Note on prices:
I used to charge £190/£250 for these.

But honestly, by doing that I lost sight of what the point of them was in the first place.

Let’s not beat-around-the-bush here, I do audits because I want to show you how brilliant we are at all this stuff, and blow you away with so many amazing insights and ‘aha’ moments that you choose to sign up and become a long-term client with us.

You know that, I know that, it's not a secret.

But somewhere along the road I forgot, and was trying to make money from them instead.

So I’m changing it up.
£60 for a print audit £120 for print + screenshare walkthrough.

Maybe this is too low, maybe I’ll change my mind again soon and find a happy medium.
But for now, come get ‘em while they’re cheap.
I’ll do my best to show you exactly what you can do to take your ads to the next level, and you can do your best to ignore my not-so-subtle hints that you should hire me long-term ;-).
Nothing to lose for you, nothing but time/money/stress to lose for me… oh wait.
Jamie Forrest
Owner, Healthy Leads

100% MONEY BACK GUARANTEE

We aim to provide a LOT of value with these audits.

If you are not completely convinced that the plan we’ve detailed for you will get you 20x what you paid for the audit, you can get a full refund.