In advertising, nothing is certain, so there is no one-size-fits all guarantee.
But we do charge a serious chunk of money, often the biggest single monthly expense in your business.
(That’s how important getting a consistent stream of new clients/sales is.)
And I appreciate that, I know how much of a big decision it is.
So, what what we do is work out our goals and targets together.
A bespoke number based on YOUR business, YOUR numbers, YOUR conversion rates.
We’ll work out how many leads/sales/signups you need to make sure of a positive ROI.
Then we promise to put as much effort into hitting that (or beating it) as needed, with transparency at the forefront, so that you feel in the loop at all times.
One of the great things about Facebook ads from a business owner’s POV is that there’s nowhere to hide – all the numbers, all the conversions – they’re right there in-front of you.
We typically start with a period of testing*, which allows us to remove certain variables that are hurting your ROI, and this period will allow us to validate those targets and discuss them honestly and from a point of knowledge instead of guesswork or bravado.
[*The only time we wouldn’t do this is if you already have established high-performing ads, and we are just looking to take over the management and do long-term gradual tweaking, rather than any kind of overhaul.]
But honestly, I’m not taking you on as a client if there’s even a small chance that the whole thing will implode.
So there you go – YES we promise to give all we’ve got to hit your goals, YES we build targets based in reality, NO we do not have a guarantee.
But I hope you think that’s fair.