You know who would’ve been decent at FB ads? Robin Hood.Now there was a man who knew the value of being able to aim.But targeting is one of the most often cocked-up areas when it comes to Facebook ads.
Month: September 2018
It’s become a bit of a buzzword, but having a concrete client avatar in mind when trying to sell anything is soooo important.If you try to go broad with your messaging, it probably won’t connect with anyone.And if you don’t truly understand what’s going on in your clients head, they won’t trust that you can help them.So what we do is sketch out a customer avatar, and write our copy to that one ‘person’.
How to choose a marketer?Should you go cheap – should you go expensive – tough call right?A few years ago, I hurt my knee.I tried to fix it myself, looked online, went to the physio once or twice, and they said “okay it’sthis”and I went off and tried to fix it, watched YouTube videos, that sort of thing.