Everyone says “we have great customer service”, “We care more”, “we’re great value”…
That’s great, but this won’t make a difference… because everyone says that.
Show them how you are different!
Here are 9 things you can do to genuinely stand out:
- Have an offer that’s radically different from your competition
- Think of a different price, length, or target market than everyone else
- Be authentic, don’t hype everything you do. You may have “amazing opportunities”, but not all your offering will qualify for that!
- Provide actual value to your customers
- Really good free content that helps people is a great way to start a relationship
- Narrow down who you serve
- Focus on one segment at a time. What are THEIR challenges? Tailor your offer to them.
- Get results and SHOW them what you can do
- Don’t just show before and after, but TELL THE STORY.