marketing strategy

How to Stand Out in a Crowded Marketplace (especially locally)

Everyone says “we have great customer service”, “We care more”, “we’re great value”…  That’s great, but this won’t make a difference… because everyone says that. Show them how you are different! Here are 9 things you can do to genuinely stand out: Have an offer that’s radically different from your competition Think of a different …

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How to Write Ads that More/Some People Give A Shit About

If you try to write an advert for EVERYONE, it will likely be boring or irrelevant and therefore ignored.So instead, try writing for specific people, or groups of people. But demographic data and interests are not the only way to put people in groups. Eugene Schwartz talks about Awareness levels. Knowing these concepts will help …

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Where to focus

With online marketing, ever get the feeling there are just too many ‘platforms’ for comfort? Twitter, LinkedIn, Instagram, cold emails, radio ads, networking, banner ads, cold calling, referrals, JV’s, events, trade-shows, blog, AdWords, content, FB ads… How do you know where to focus?  In ‘Ready Fire Aim’, Michael Masterson says one thing that stuck out …

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Avoid These 9 Biggest Mistakes To Not Screw Up Your FB Ads

I’ve audited hundreds of ad campaigns, from huge organisations like Greenpeace to startup dropshippers. There are 9 areas I pay attention to when doing these audits: Structure Objectives Targeting Placements Customer Avatar / Personas Copywriting Visuals Landing Pages Funnel / Strategy Here’s the most common mistake I see being made for each one: 1 – …

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Accelerate

Paid advertising doesn’t fix a business, it just accelerates it. Lately I’ve been saying ‘no’ to a lot more business owners. I guess FB ads are in vogue right now, and if you see other people getting results that you’d love to get, then naturally you want a piece of that action. But adding paid …

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